Eco Bricks Campaign

The Eco Bricks campaign taught communities to stuff non-recyclable plastic waste into PET bottles, creating dense building blocks for construction. PSG ran expert videos on Facebook, Twitter trending campaigns, "Do you know?" awareness programs, and professional slides for NGOs and educational institutions. Over 1,000 online workshops were conducted. The campaign's message: polythene waste occupying 100 sq ft of land can be stuffed into one 1-litre eco brick.

1,000+ workshops teaching communities to convert plastic waste into building bricks.